Zacks, Freedman & Chernev: A New Name Reflecting Continued Leadership in Real Estate Law

Zacks, Freedman & Chernev marks a defining milestone for the firm as we officially rebrand from Zacks & Freedman, PC to Zacks, Freedman & Chernev, PC. This change reflects our growth, strengthens our leadership, and recognizes the significant contributions of shareholder Mark Chernev.

A Strategic Evolution

This rebrand is a deliberate step forward. It acknowledges Mark Chernev’s leadership and impact while positioning the firm for continued expansion across California’s Bay Area real estate and land use landscape.

Mark has been an integral part of the firm since 2014. He is widely recognized for his litigation expertise and results-driven advocacy in complex real estate matters. His addition to the firm name reflects both his contributions and our long-term vision.

As Managing Shareholder Scott Freedman states:

“Mark’s dedication to our clients and his command of the courtroom have been instrumental to our success. This change reflects the strength of our leadership team and the future of the firm.”

Built on a Strong Foundation

Since our founding over 25 years ago by Andrew Zacks, the firm has built a reputation as a leading advocate for property owners in the Bay Area.

We have consistently delivered results through:

• Strategic litigation and trial advocacy
• High-stakes appellate work
• Deep expertise in real estate and land use law

Our attorneys represent clients in:

• Landlord-tenant disputes
• Real estate litigation
• Land use and zoning matters
• Complex real estate transactions

With offices in San Francisco and Oakland, we continue to serve property owners across the Bay Area with focused, practical legal solutions.

What This Means for Our Clients

While our name has changed, our commitment has not.

You can expect:

• The same trusted legal team
• The same level of responsiveness and service
• The same focus on achieving strong, practical outcomes

This transition does not disrupt your relationship with the firm. It strengthens it.

Our New Digital Home

As part of this transition, we have launched our new website: www.zfcpc.com

Our email addresses have transitioned to our new domain: zfcpc.com.

All prior email addresses ending in zfplaw.com will continue to function and deliver messages to the appropriate recipients during this transition. We recommend updating your contacts and bookmarks to reflect our name changes going forward.

Looking Ahead

Zacks, Freedman & Chernev represent more than a name change. It signals continued growth, strengthened leadership, and a clear direction for the future. We remain committed to protecting property owners' interests and delivering results in an increasingly complex legal environment.